Founder, Chief Knotter, Sana’a Amro
Sana’a A. A has 11 years of experience curating strategic collaborations and managing public and private stakeholders’ relationships within the higher education sector. She has worked across public and private universities in the UAE.
Before fully embracing the entrepreneurial life, she served as the Cultural Engagement Manager at New York University Abu Dhabi, establishing a legacy of cultural immersion programs within the organization, benefiting educators, students, internal and external private and public stakeholders. Sana’a founded the NYUAD cultural program focusing on long-term societal impact centered around fusing the university’s international community and developing its societal impact through building diverse leadership and student cultural programs.
In addition to her undergraduate Bachelor of Science degree in Social Work and Education from Zayed University, she holds a Master of Public Administration with merits and excellence from Mohamed bin Rashid School of Government, where her research focused on the frameworks and policies required when creating digital assets for global cultures.
In her personal sphere, Sana’a is a great motivator of youth and talent, and she continuously builds initiatives for youth leadership and talents immersion development projects.
About us
We are an Emirati-led start-up that strives to deliver authentic social and cultural experiences in Abu Dhabi. We honor our heritage while illuminating a thriving contemporary culture and imagining a bright future.
by Local Guides
Our cultural and social experiences are carefully curated to offer the best experiences of stories of past and present.
What inspires The Knot
THE STORY
Why Knot?
Although the seed of thought existed in 2016, it only bloomed in late 2018 by the founder Sana’a A. A., an Emirati national who grew up in Abu Dhabi, watching the integration of cultures give life to the growing city around her. Alongside friends, peers, colleagues, and students, The Knot grew to where it is today and thrives on being one of the leading cultural hubs in the country.
Realizing that existing tourism companies barely touch the surface of what the UAE can offer, she and many more cultural enthusiasts united their efforts and creativity to curate social and cultural experiences for both the people and the guests of the UAE. Throughout the journey, guests and visitors were introduced to the true authentic side of the country, where stereotypes and single stories were debunked organically through conversation and dialogues. The Knot created a space for relationships to form and bloom beyond what commercial tourism can offer. The Knot is more than a tour and destination; it is a space to connect, learn and create everlasting memories.